- [Press] Looking back at a lifelong journey creating fashion
Looking back at a lifelong journey creating fashion
: Rubina is being honored during Seoul Fashion Week with an exhibition that celebrates her cultural impact
Hera Seoul Fashion Week 2018 Spring/Summer started on Monday and the honor of opening the country’s largest fashion event went to Rubina, a designer whose vast archive of clothes are on display in the exhibition halls at the Dongdaemun Design Plaza (DDP) in central Seoul until Nov. 12. The exhibition, titled “Endless Journey,” features works from 38 years of her life as a designer, a journey that has taken her down paths she had no idea would be taking in her earlier years.
“I had experienced everything as a top model, a singer and an actress, and there was nowhere else for me to go,” said Rubina in an interview with the JoongAng Ilbo, an affiliate of the Korea JoongAng Daily. “Fashion design was a path that I took as refuge from my life. I started later than others, without preparation, so I had to work twice as hard.”
Upon seeing her tall figure and glamorous looks, one may easily think of the fiery redness of a ruby jewel, but the name Rubina is the name that she was given when she was baptized. The designer’s birth name is Park Sang-sook. Rubina graduated with a degree in classical ballet from Sookmyung Women’s University. What appealed to Rubina at the time, however, was the charm of the modeling world.
Rubina first debuted on the cover of a magazine named Yeohaksaeng, which translates to “female student,” during her high school years, when a photographer came to her school and decided to use her photos instead of the student the school had recommended. “After the magazine was published, I received hundreds of love letters from all over the country,” recollected the designer. “I visited my aunt every weekend, and boys from the nearby high schools would swarm in to see me.”
Rubina’s exhibition, “Endless Journey,” is an archive of the designer’s 38 years in the fashion industry, featuring over 160 pieces. [RUBINA]
She officially entered the fashion industry after she dropped by the studio of the late fashion designer and professor emeritus of Ewha Womans University Bae Chun-bum as a university student. When word got out that the beautiful model was also a talented guitarist, a TV producer at MBC got in touch with the rookie model and asked her to be on a program called “Debut Stage.” The program, which exposed new singers to a large audience, turned out to open doors for Rubina’s career as a singer. She went on to release two albums over the next four years.