Value at the End of Consumption
— Value at the End of Consumption
Ultra Department Store Seoul is an experiential exhibition exploring new consumer culture, opening at DDP. Unlike ordinary department stores, it presents showcases from brands across unique and unconventional categories, offering visitors an in-depth experience of each brand’s story and essence.
At this new kind of department store opening within DDP, visitors can go beyond the simple act of purchasing products and instead “shop” for intangible values — creating a special moment of discovery. Experience an infinite world of shopping like never before, and be among the first to encounter the future of retail.
Exhibition Period | October 30, 2025 – May 17, 2026
Venue | DDP Museum Exhibition Hall 2
Hours | Tue–Thu 10am–6pm / Fri–Sun 10am–8pm (Closed on Mondays)
Admission |
Adults (ages 19–64): 20,000 KRW
Youth & Children (ages 4–18): 16,000 KRW
Free admission for children under 48 months (with valid ID)
Inquiries | +82-70-4170-6268
Instagram | @ultra.dept
Website | www.ultradept.co.kr
